Amazon’s COSMO system reveals how shoppers think about and use products, offering sellers a competitive edge. By analyzing buying trends and product relationships, COSMO influences Amazon’s search and recommendations.

Sellers can leverage these insights to optimize PPC, refine DSP targeting, streamline logistics, and boost organic rankings. Whether it’s targeting complementary products or using smarter keywords, aligning with COSMO can drive sales and improve visibility.

Losing the Buy Box even temporarily can cost brands tens (or hundreds) of thousands of dollars in missed revenue. Learn why Amazon suppresses the Buy Box, how it impacts your bottom line, and the steps you can take to prevent suppression and protect your brand’s sales.

Launching new products on Amazon can feel like an uphill battle—especially when a lack of reviews and sales data buries your listing from the start. However, Amazon’s own Empirical Bayes approach offers a game-changing solution. By “borrowing” insights from similar products, new listings can gain traction more quickly. In turn, consistently releasing fresh offerings keeps your brand visible, gathers critical performance data, and fosters consumer trust. If you want to conquer Amazon’s “cold start” challenge and maintain strong brand growth, frequent product launches should be at the heart of your strategy.